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Privacy Policy

Last updated: 2 November 2026

We keep things simple. This policy explains what data we collect, why we collect it, and what we do with it. No surprises, no hidden agendas.

1. Who we are

exclusively.me is operated by Exclusively Me Ltd, a company registered in England and Wales (company number 17458606), registered office 167-169 Great Portland Street, London, England, W1W 5PF. We are the data controller for the personal data described in this policy. Full company details are also on our Contact page.

If you have questions about your data, contact us at [email protected].

2. What we collect

We only collect what we need to run the service and make it better. Here's the full picture:

Account data

DataWhyLawful basis
UsernameYour unique URL and identity on the platformContract
Email addressAccount access, notifications, service updatesContract
Password (hashed)Securing your account — we never store your actual passwordContract
Avatar imageDisplayed on your pageContract
TimezoneScheduled content timingContract
Date of birthAsked for when you sign up. We use it to check you’re 13 or over, to apply our protections for under-18s, and, if you join a team, to work out your age group. It’s never shown on your page, and a team sees only your age group, never the dateContract; legitimate interest for team age groups

Page content

DataWhyLawful basis
Display name, bioShown on your public pageContract
Links (titles, URLs, icons)The content you choose to shareContract
Theme preferences, custom CSSPersonalising your page's lookContract
Scheduled contentTimed updates to your page (Pro)Contract
Who can find each page (Everywhere, Connections only, or Only people with the link)Deciding whether a page appears in our own Find a page search, in search engines and to your connectionsContract

Find a page. A page set to Everywhere can appear in our own search at exclusively.me/find, as well as in search engines and to your connections. A search result shows your avatar, display name and username. — and, on Pro, your welcome message. Never your email address or your links. To keep a page out of search, choose Connections only or Only people with the link on the page’s Security tab.

We don’t keep a record of what anyone searches for — not in our database, not in our web server’s logs, and not in Google Analytics, which isn’t used on the search page. To stop the search being used to list everyone, we count each visitor’s searches for up to a day, against a scrambled form of their IP address held in memory only.

Teams

Only if you start a team, or join one.

DataWhyLawful basis
Team name, address and pictureShown to the team’s members and on the team’s pageContract
Your membership: role, groups, when you joined and leftRunning the team. Its admins can see itContract
The email address on your accountThe team’s owner and admins can see it while you’re a member, to contact you about the team. It’s ticked by default for adults and you can switch it off; if you’re under 18, only if your parent or guardian agreedConsent
Your age group (for now, only “Under 18”)Applying our under-18 protections, and showing the team which members they coverLegitimate interest
What you let the team see or do (your statistics, managing your pages, your email address)Only what you agreed to when you joined, or, if you’re under 18, what your parent or guardian agreed toConsent
A record of each time a team looks at your dataSo there’s always an answer to “who looked at my figures, and when”Legitimate interest
A parent or guardian’s email address (members aged 13 to 17)Given to us by the team, never by the member, to ask for their agreement. If they also agree to hear from the team, we keep it while the member is in the team so the team’s admins can email them about the teamLegitimate interest; consent for the team’s emails

Joining a team. A team sees that you’re a member, which of its groups you’re in, and, if you’re under 18, your age group. It sees your statistics or your email address, or manages your pages, only if you agreed to that when you joined. Your account and pages stay yours, and you can leave at any time. When you leave, the team keeps your figures for the time you were a member, so its reports stay accurate. It sees nothing from after you left.

When a team invites you, we email you to say so. If you’re 13 to 17, we also email the parent or guardian the team names, and use their address to send that email. That email also asks them, separately, whether the team’s admins may see your email address and whether they may email the parent or guardian about the team. Both are off unless they agree, and you can join if they say no.

Usage and analytics data

DataWhyLawful basis
Page views (timestamp, page visited)Analytics for you and service improvementLegitimate interest
Link clicks (which links, when)Analytics for you and service improvementLegitimate interest
Referrer URLsUnderstanding how visitors find your pageLegitimate interest
Country (derived from IP)Geographic analytics, localised pricingLegitimate interest
The landing page and campaign tag you signed up through, if anyUnderstanding which of our promotions workLegitimate interest
User agent stringDevice and browser analyticsLegitimate interest
IP addressSecurity, rate limiting, geographic lookup — never stored with analyticsLegitimate interest
IP address and browser when you sign inProtecting your account, and preventing fraud and abuseLegitimate interest

We derive country from your IP address for geographic analytics, then discard the raw IP. We do not build individual profiles from analytics data. The one exception is our guides, and only if you’re signed in and have accepted analytics cookies (below).

The one place we keep an IP address is your sign-in record: when you sign in, we note the IP address and browser so we can spot a sign-in that wasn't you and stop fraud and abuse. It's used for nothing else.

Guides

Our guides at exclusively.me/guides count how often each one is read. For each read we note the date, your country (from your IP address, which we then discard), the name of the website you came from (never its full address) and whether you opened the guide from your dashboard. No cookie is set to do this.

  • If you’re signed in, we also keep a list of the guides you’ve opened, with your account, so they show as ticked off on any device. This is part of the service, not analytics, and only you see it.
  • If you’re signed in and have accepted analytics cookies (Section 8), the count notes your account too, so we can see which guides help which kinds of user. If you haven’t accepted, it doesn’t.

3. How we use your data

We use your data for these purposes:

  • Running the service — displaying your page, processing logins, managing your account. This is what you signed up for.
  • Analytics — showing you (and us) how pages perform. Pro users get detailed analytics; we use aggregate data to improve the platform.
  • Security — rate limiting, fraud prevention, protecting accounts.
  • Service improvement — understanding usage patterns to build better features.
  • Aggregated insights — we create anonymised, aggregated statistics from platform usage (e.g. trending link types, popular categories, geographic reach patterns). These insights contain no personal data and cannot identify you. We may share or publish these insights, or make them available to third parties.
  • Communications — transactional emails (password resets, verification, team invitations) are sent as part of the service. We may send occasional product updates — you can opt out at any time.

Free tier and data use

Our free tier is genuinely free — you're not the product. However, we do use aggregated, anonymised platform data (trends, statistics, usage patterns) to improve the service and to share insights with partners. This data is stripped of anything that could identify you personally.

We will never sell your personal data. Full stop. What we may do is share anonymised, aggregated statistics — things like "40% of pages include an Instagram link" or "UK-based pages average 12 links." This helps us grow the platform and keep the free tier free.

4. Lawful bases explained

Under UK GDPR (including amendments from the Data Use and Access Act 2025), we rely on these lawful bases:

  • Contract — processing that's necessary to provide the service you signed up for. Without this data, we can't give you your page.
  • Legitimate interest — processing that benefits both you and us (analytics, security, service improvement). We've conducted balancing tests for each use and concluded that these activities don't override your rights. You can object to any legitimate interest processing — see Section 9.
  • Consent — where we rely on consent (e.g. marketing emails), we'll ask clearly and you can withdraw at any time.

5. Who we share data with

We keep your data close. Here's who might see it:

  • Hosting and infrastructure providers — to run the servers your page lives on. They process data on our behalf under strict data processing agreements.
  • Cloudflare — sits in front of our website to protect it and deliver it quickly. Every visit to exclusively.me passes through Cloudflare, including your IP address, and it tells us which country a visit comes from. It processes this on our behalf.
  • IPinfo — if Cloudflare can’t tell us which country you’re in, we send your IP address to IPinfo to find out, so our pricing page can show prices in your currency. We hold the answer in memory for up to 24 hours and never store it. IPinfo is based in the United States (see Section 6).
  • Teams you join — a team’s admins see what Section 2 (Teams) describes, and nothing else.
  • AI assistants you connect — if you connect an AI assistant (Claude, ChatGPT or another) to your account, it reads and proposes changes as you, within the access you chose. We don’t send it anything: it asks us. What it reads goes to its provider under that provider’s own terms and privacy policy, and a team admin’s assistant may read member details such as shared email addresses. We keep a record of each connection (which app, when it was last used), of each change an assistant proposes and what you approved, and, for team data, of each read. Our terms (Section 9) say who is responsible.
  • Payment processor (Stripe) — if you upgrade to Pro, or pay for a team, Stripe handles your payment. We never see or store your card details. Stripe acts as an independent controller for payment data.
  • Email service provider — to send transactional emails (verification, password resets, team invitations). They process data on our behalf.
  • Google Analytics — only if you accept analytics cookies (Section 8). It tells us how people reach our marketing pages. It is not loaded on your public page.
  • Analytics and insight partners — we may share anonymised, aggregated statistics with third parties. This data cannot identify you.

We do not sell personal data to anyone. We do not provide your email to advertisers. We do not let third parties track you on our platform.

6. International transfers

We primarily process data within the UK. Where we use service providers based outside the UK, we ensure appropriate safeguards are in place, such as UK International Data Transfer Agreements or adequacy decisions by the UK Government.

7. How long we keep your data

DataRetention
Account dataFor the life of your account, plus 60 days after deletion request
Page content and linksFor the life of your account, plus 60 days after deletion request
Date of birthFor the life of your account, plus 60 days after deletion request
Team membership historyA team keeps your figures for the time you were a member. We’re setting a fixed period and will update this policy when we have
A parent or guardian’s email addressKept with the email we sent them for 30 days. If they agreed to hear from the team, we keep the address until the member leaves, the parent withdraws or the member turns 18. After that, only a one-way hash, so we can recognise the same address if a team asks again
Page view, click and guide reading dataRolling 24 months, then aggregated and anonymised
The guides you’ve read (signed in)For the life of your account, and deleted with it when it’s permanently deleted
Visitor IP addressesNot stored with analytics. Our web server's access log keeps them for 14 days
IP address of a sign-inKept with the record of that sign-in, for security and fraud prevention. We're setting a fixed retention period and will update this policy when we have
BackupsEncrypted copies of our database, stored with our hosting provider in the UK and Ireland, kept for 30 days and then deleted
Audit recordsRetained indefinitely (contains no personal content — account lifecycle events only)
Hashed email (post-purge)Retained indefinitely for fraud prevention — cannot be reversed to your email

When you delete your account, we soft-delete it for 60 days (so you can change your mind), then permanently purge your personal data. A minimal audit record is kept for fraud prevention — it contains a one-way hash of your email and basic account metadata, nothing more.

8. Cookies

We keep cookies minimal. These are essential and need no consent:

  • Session cookie — keeps you logged in. Expires when you log out or after a period of inactivity.
  • Stay signed in (em_auth) — keeps you signed in if our servers restart, for up to a day.
  • CSRF token — protects your forms from cross-site attacks.
  • Cookie choice (em_consent) — remembers the answer you gave the banner below, for six months, so we don't ask again on every page.
  • Your currency (em_region) — only when you choose a currency yourself, or sign in: remembers it for a year so prices stay in it.
  • Team join link (em_join) — only if you open a team’s join link while signed out. It remembers the link for a day, so you come back to it once you’ve signed in or registered.
  • Page unlock (em_pg…) — only if you enter a page’s access code. It remembers that you’ve unlocked that page, until you close your browser or for the number of days the page’s owner chose.

These are not essential, and we only set them if you say yes:

  • Your country (em_cc, 30 days, and em_region, a year) — remembers the country we detected and its currency, so we don’t have to work it out again on every page. Without them, we still show prices in your currency; we just work out your country afresh each time.
  • Google Analytics (_ga, _ga_*) — tells us how many people visit our marketing pages and how they found us. Google Ireland Limited processes this on our behalf, and data may be transferred outside the UK under the safeguards described in Section 6. Advertising and personalisation features are switched off, so this is never used to target ads at you or to follow you around other websites.

Until you choose, none of these is set and Google receives nothing that identifies you. You can change your mind whenever you like:

Your public page carries no tracking cookies. Analytics cookies and the consent banner appear on our own pages — marketing, sign-in and your dashboard. They are never loaded on exclusively.me/yourname, so nobody visiting your page gets a cookie banner from us. The only cookie a visitor can get there is the page unlock above, and only if they enter an access code. The visitor numbers we show you in your dashboard are counted on our own servers and use no cookies at all.

9. Your rights

Under UK GDPR, you have the right to:

  • Access your data — request a copy of everything we hold about you.
  • Rectify inaccurate data — you can update most data directly from your dashboard, or ask us.
  • Erase your data — delete your account from Settings. We'll purge your personal data after the 60-day cooling-off period.
  • Export your data — email [email protected] and we’ll send you a copy of your data in a machine-readable format.
  • Object to processing based on legitimate interest — we'll stop unless we have compelling grounds that override your rights.
  • Restrict processing — ask us to pause processing while we resolve a concern.
  • Withdraw consent — where we rely on consent, you can withdraw it at any time without affecting prior processing.

To exercise any right, email [email protected]. We'll respond within 30 days.

10. Children

You must be 13 or over to use exclusively.me. We ask for your date of birth when you sign up, and we don't create an account for anyone under 13. If we learn that we've collected data from a child under 13, we'll delete it promptly. If you're between 13 and 18, we recommend getting a parent or guardian's OK before signing up.

If you're 13 to 17, you can only join a team with a parent or guardian's agreement. The team gives us their email address, never you, and we email them to ask. They can withdraw their agreement at any time from the same email, and you'll leave the team. Until you're 18, a team sees your statistics or your email address only if your parent or guardian agreed to exactly that, and it can email them only if they agreed to that.

11. Security

We take security seriously. Passwords are hashed using PBKDF2-SHA256 with 600,000 iterations — industry-recommended strength. We enforce HTTPS everywhere and use secure session cookies. Two-factor sign-in isn't available yet; it's on our list, and we'll tell you when it arrives. No system is perfectly secure, but we work hard to protect your data.

12. Changes to this policy

We may update this policy from time to time. If we make significant changes, we'll notify you by email or via a notice on the platform before the changes take effect. Continued use of the service after changes constitutes acceptance of the updated policy.

13. Complaints

If you're unhappy with how we handle your data, please contact us first at [email protected] — we'd genuinely like to sort it out. If we can't resolve your concern, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

14. Contact

Exclusively Me Ltd
Registered in England and Wales, company number 17458606
Registered office: 167-169 Great Portland Street, London, England, W1W 5PF
Email: [email protected]
ICO registration number: ZC248827

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